Legna Chavez← All work

Meet Liz

A cinematic brand film introducing Liz — Seedtag's Neuro-Contextual AI — and a more human approach to advertising.

Client
Seedtag
Role
Brand Creative Direction · On-Set Creative Direction
Year
2025
Category
Brand Film
Deliverables
Brand FilmCreative DirectionOn-Set Production

Overview

A cinematic brand film introducing Liz, Seedtag's Neuro-Contextual AI, created in collaboration with Amsterdam-based Yune Creative and Tbilisi-based production company INDUSTRIA. Shot on location in Tbilisi, Georgia, I represented Seedtag on set, providing brand and on-set creative direction throughout the production and working closely with the agency and production teams to ensure the film remained true to Seedtag's visual identity and creative vision. The production brought together an international crew led by director Daan van Citters, DOP Martijn Melis, Creative Director Richard Hol, and Art Director Alexander Braam.

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Seedtag Global Offsite in Croatia